To comprehensively enhance the professional capabilities of brand personnel, and accelerate the development of a specialized brand talent pool, CGN Energy International (CGNEI) successfully organized a themed session under the 2025 CGN Brand Training Series, titled “Telling China’s Story Well and Enhancing International Communication Capacity”. Nearly 50 participants attended the training.

Centered on the core theme of “telling China’s story well,” the training systematically introduced theories and methodologies of international communication. The course emphasized the principle of “seeking common ground while reserving differences,” noting that while cultural backgrounds vary across countries, human emotions are universal. Effective communication, it stressed, lies in the skillful use of language to identify points of resonance and achieve meaningful engagement.

The program provided participants with a comprehensive update of knowledge frameworks and an expansion of communication mindsets. Training content covered multiple dimensions, including brand image building, cross-cultural communication strategies, storytelling techniques, and media engagement. It equipped participants with the capability to deliver precise and compelling messages across diverse cultural contexts. Participants noted that the training was highly practical and engaging, offering strong guidance for more effectively conveying CGN’s brand values and supporting the expansion of international business in their future work.

Looking ahead, CGNEI will continue to organize a series of training programs aligned with its brand strategy and international development needs, fostering a professional brand team that is communication-savvy, adept at engagement, and capable of execution. These efforts will provide solid support for building an outstanding global image for CGN in the clean energy sector and achieving sustainable development.